Amanda Abelove

User Experience and New Product Specialist

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Turning great ideas into engaging experiences

A software industry veteran of 15 years, I have been working with large technology companies, financial institutions, and startups. I like to go deep, so my work also plunges me into user experience, business analysis, product management and programming.

I’m based in Los Angeles. This site offers a glimpse into what I do for companies; have a look and tell me what you think.


I am careful not to circulate or distribute client work in any context. The following samples are for my passion project, a meal planning community site. I am developing this project as part of the new UX track at The class completes at the end of June 2015, so this represents my work so far.

Concept Development

Important decisions affecting user experience are done in the early phases of product development. Here are some explorations of the concept from which design work can be done.

User Interface and Design

User Interface Design is the tranference of a brand and a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.


Prototyping allows teams to see how their product decisions look and feel before spending money on development work.

Usability Testing

Testing prototypes with actual users prior to the development of the product allows for early feedback and adjustment when the product is still an idea and cheap to redesign.

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Every new thing you make will be (should be) the nicest thing you’ve made so far, because you’re learning and getting better with each and every new project.



1. Client and Industry Research

Work with the client to get a feel for company culture, reputation and brand personality. How do they run their business? What is the latest news in their industry? What problems do they solve for their customers now? Who are their competitors?

2. User Research

Get out of the office and get to know the users. Who are the primary target audiences? What are their needs, behaviors, personality types, and goals? What preferred interaction patterns, design styles, and devices do they use?

Deliverables: Usability tests, personas, user journeys

3. Information Architecture

Develop the backbone of the product. Inventory all existing content. Execute a content audit. What can be removed or consolidated? Do we need to create new content? What parts of the experience work well already? Design the new site architecture. Test the architecture. Iterate based on user feedback.

4. Page Template Design and Wireframing

Start putting together the skeleton of the product. Collaborate with content strategists to determine what content should be available on each page. Design the content structure, layout, and interaction patterns for each page type within the site architecture. Test designs by sharing prototypes with users and asking for feedback based on any assumptions you've made. Share and explain designs early and often with the entire team so they understand every layout or interaction pattern decision that's made.

5. Visual Design

Collaborate with visual designers. Share the visual design with users as early as possible to get feedback on any assumptions made and general opinions.

Deliverables: Comps, logos, mood boards, style tiles, typography, sample css and components.

6. Site Analytics and Usability Testing

Work closely with your analytics team to help them understand which areasof the experience you'll need the richest analytic information about. Run usability tests based on any revelations from site analytics over time, previous design assumptions, or user complaints. Make any tweaks as necessary.

We can’t solve problems by using the same kind of thinking we used when we created them.

— Albert Einstein


Contact Information

Newport Beach, CA
310 430 0049
amanda at abelove dot com

@2015 Amanda Abelove. All rights reserved.